Brand design for We Connect, a new service enabling people to talk about difficulties in their lives, make plans and access services that will help them to turn things around.

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Reflecting We Connect’s position as a navigational service, visuals have been developed from a range of common wayfinding devices producing patterns and shapes that help to communicate an optimistic, positive message of hope.

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Key themes of people, place, communication, connection and action have been combined and distilled into a logo formed of two simple shapes.

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While the service deals with the complexity of unpicking often complex, serious issues in people’s lives, the messaging is designed to be confident and upbeat, offering people hope and confidence in uncertain times.

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