A campaign to highlight and educate people about Hypermobile Ehlers Danlos Syndrome, a whole body condition which often goes un-diagnosed. I worked to develop a brand for the campaign that referenced joint flexibility, a common symptom of hEDS, and a positive outlook gained by working together to inform about the condition. I designed a new website portal to house resources for people with the condition and for healthcare professionals seeking to learn more.
To finish the project we designed and developed a 4 minute infomercial combining interview footage with animated illustration to communicate symptoms and solutions.
